why might businesses use sweepstakes as a sales promotion device

Companies Use Giveaways to Build their Email List An email marketing list is a great way for companies to strike up a dialog with you and to keep you informed about their products and services. This is why contests and sweepstakes usually include the chance to opt-in to the sponsor s mailing list. There is another consumer sales promotion known as a sweepstake also known by its inflected forms which are both single and plural sweepstakes and sweeps . These have become associated with marketing promotions targeted toward both generating enthusiasm and providing incentive reactions among customers. A sweepstakes is perfect for creating immediate attention to get your brand noticed. While the premise of a sweepstake is fun, you do not want to be the one to drop the ball on any part of the 10 steps of sweepstakes management process. Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase POP displays, contests, rebates, and sweepstakes. Sales promotion is implemented to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. A business uses product promotion to convince prospects to select its products or services instead of a competitor s. … What are the major consumer sales promotion devices. Coupons Premiums i.e. traffic builders, factory packs, coupon plans … sweepstakes, or rebates. Product Samples. A free trial size of a product. CHAPTER 3 THE ROAD TRIP TO WEALTH One of the worst employees I ever hired was a pathological liar who stole from me. Why on earth did I hire her? She disarmed me with words. During the interview process she told me that she sang in the church choir and was a religious woman. While I didn t ask anything pertaining to religion, she assumed that I assigned honesty to religion. She was right, and it dismantled my defenses. I hired her without verification and it took me several years to uncover the truth. Proofread! Giving your post one last read-through and format check before publishing ensures that you have no spelling, grammatical, or formatting errors those mistakes can make you look unprofessional. The beauty of Twitter is how awesome a tool it is for sharing. The people who use Twitter love to discover new articles, videos, and people. They re quick to offer a recommendation or review, and they especially enjoy when you ask for their opinions. If they like what you say, they ll even give you a retweet. Contents at a Glance Chapter 1 Promoting Yourself with LinkedIn Exploring the Benefits of Using LinkedIn Creating an Online Resume Understanding Recommendations and Endorsements Using LinkedIn Messages Chapter 2 Promoting Your Business with LinkedIn Exploring the Benefits of a Company Page Creating a LinkedIn Company Page Selling and Promoting with LinkedIn Showcase Pages Chapter 3 Starting a LinkedIn Group Exploring the Benefits of LinkedIn Groups Growing a Community with a LinkedIn Group Growing Your Group Moderating Your LinkedIn Group Chapter 4 Using LinkedIn as a Content Platform Blogging on LinkedIn Promoting Your LinkedIn Posts on Other Social Channels